Upkeep Services — a structured weekly-cadence service, billed monthly. AI-assisted, plain-language reporting. No surprises.

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Site Development & Stewardship

Todd Van
Arsdale*

Twenty years of designing, building, maintaining, and rescuing websites. Now with AI.

20+
Years Dev
1+
Years AI

Trusted by

Client logos — organizations Todd has designed and built for

“Todd is a rare find: a talented visual designer with serious developer skills.”

How I Work

Built before AI. Better with it.

Twenty years of web development work builds a specific kind of judgment — knowing what breaks, why it breaks, how to fix it cleanly, and what “done right” looks like. That judgment isn’t in a knowledge base. It isn’t in an AI prompt. It’s in knowing the landscape well enough to read it without a map.

That foundation is what makes AI useful. Not the other way around. A seasoned approach now runs through an AI-assisted layer — faster diagnosis, cleaner output, plain-language reports that translate technical findings into language a site owner can actually read. Output is only as good as the judgment behind it.

The result is a practice that’s been doing this work for two decades, now faster, more thorough, and better documented than it was before. The hard-earned experience shapes the AI. The AI extends the experience.

Foundation

The judgment to know what’s wrong.

Accelerant

The tools for a more robust result, made faster.

Result

Cleaner work, better documented, across every engagement.

WordPress

Upkeep Services.

WordPress sites drift — quietly, gradually, and usually without anyone noticing. Assessment establishes where you are. Maintenance brings you up to speed and keeps it there. Most clients start with an Assessment.

Assessment

Know what you have.

  • Plugin and core audit
  • Backup posture
  • Security posture review
  • Performance snapshot

Starting at

$175

Available a la carte.

Get in touch

Maintenance

Consistent care. Weekly.

  • Assessment included at spin-up
  • Plugin and core updates
  • Backup and uptime monitoring
  • Security posture monitoring

Starting at

$275/month

billed monthly.

Get in touch

Reported.

Plain-language reports — no changelog required. Every pass produces a dated record: what was checked, what was found, and what was done.

Field

Maintenance runs on Field.

Proof over claims

Selected work.

Twenty years of builds. A sample of the engineering, the systems, and the work that got us here.

Depth

Engineering

Projects → RichWrap

WooCommerce Product Configurator

  • Native WooCommerce build — no bloated plugin, fully client-editable through ACF.
  • Tiered volume pricing with live subtotal recalculation.
  • Logo-customization add-on with a secure artwork upload pipeline.
  • Live FedEx rates wired to a custom carton-packing algorithm.
  • Deployed through a locked-down host via a must-use plugin and custom SSH transfer path.

Projects → jschmid theme

Admin Lens

  • Capability-gated hover overlay — invisible to anonymous visitors.
  • One-click deeplink from any live section to its exact block in the editor.
  • Auto-scroll and highlight on arrival, solving an async editor DOM via polling.
  • Hover panel exposes otherwise-invisible settings — spacing, variant, focus.
Scale

Systems Built

Projects → Field.is

Field Agent

A maintenance system that runs structured checklists across client sites — and reports back in language the owner can actually read.

Field Agent audit dashboard — security, updates, plugins, server, performance and SEO checks for a client WordPress site
Live audit · field.is

Every check, color-coded by priority — the same report a client receives, in plain language.

  • Structured maintenance checklists run against client sites — uptime, plugin and core updates, backup verification, security posture.
  • Driver-pattern abstraction: one consistent interface across WP Engine, Pantheon, and Dreamhost.
  • Plain-language client reports generated automatically — no changelog required to know what happened.
  • Built for non-technical owners who want to hand off their site to someone they trust completely.
Range

Visual

Countdown240 time and expense tracking app

App design & build

Countdown240

Time and expense tracking with invoicing — interface design and build for a small-business web app.

Greater Horizons giving-card storefront

Storefront design & build

Greater Horizons

A branded giving-card storefront — card selection, tiered denominations, and a live cart — for a national donor-services organization.

Background

Track record.

Web design 20+ years
Web development 10+ years
Current stack WordPress · multisite · WP Engine · Pantheon · Dreamhost · Claude Code · git
Also fluent in Drupal · Magento
Education BFA, Design & Visual Communications — Kansas State University

Get in touch

Ready when you are.

in LinkedIn
© 2026 Todd Van Arsdale Site Development & Stewardship